People-Your Most Critical Asset

Sometimes we Internet marketers get carried away with search engine rankings, blogs, traffic, click thru rates, conversion ratios, auto-responders, AdSense, link cloaking, web hosting PHP scripts and the rest and we inevitably forget the one key ingredient that will make our business a success.

Our customers and how they perceive us.

I will wager that the internet marketer that puts the time and effort into really helping his customers, by offering appropriate levels of support, by giving quality information and by answering inquiries quickly and honestly will outsell the fancy Dan with the flash graphics and constant trail of borderline spam urging his clients to buy his latest regurgitated eBook.

There is no substitute for integrity, no amount of fancy graphics or colourful sales copy can hide it and even the greenest “newbie” will appreciate it when he encounters it. Developing that sense of integrity is difficult to project in a website or blog – one way to stand out is to display a banner showing that you are approved by various organisations. I personally prefer Graham Hamer’s eTrust banners, but there are several others that will also convey that impression, but a banner is just a banner – you need to back it up with your actions

You need to project your integrity in you dealings with people, by recommending legitimate real products that are useful, by answering inquiries as soon as possible and by quickly and cheerfully providing refunds when appropriate. Your mailing series needs to be informative without being pushy and written in a conversational style that is sincere and believable and above all you need to be approachable.

For all the advantages that this technological age gives the entrepreneur, it is worth remembering that sometimes automated technology can hinder a potential business relationship.

Internet Marketing is all about automation. Advertising, prospecting, and selling can all be done hands free and this makes the netpreneur’s job “easy.” However, it does not matter how good your auto-responder series is, no matter how well written your sales copy, some people just won’t get it and let’s face it we have all been there at some time and that’s when we need to be responsive to the requests for help

I get tired of reading “gurus” bemoan newbies as time wasters and troublesome. Everybody is new at some stage and sometimes they just need a helping and along the way. If you take the time to understand what the customers needs are – you can really build a positive long lasting business relationship and when you make a recommendation to somebody who knows and trusts you they will give it due consideration.

That’s when your initial investment in your customer will really pay off. Over and over again…

Warmest regards ..... Kevin

The Revolving Door In Network Marketing

Does the Revolving door stop?
 Ever notice how there is so much information  on network marketing team training or how to get network marketing leads etc.. Rarely do you hear about the actual opportunity.  New reps are often excited about their opportunity because they are focused on all the money they can potentially make. Smart marketers focus on how “they” can lead a person to the promise land. 


Rarely does a person sit back and really consider why is it they are doing what they are doing. Most folks network marketing businesses look like a revolving door.
The first hurdle to over come is being able to bring 1 person into your business. Yes I know it sounds easy enough but it would scare you to find out how many people have a hard time even doing that. Mostly people join a opportunity and a month later give up. They somehow think the grass is greener on the other side. Sadly that is not the case.  These same people who move from biz op to biz op eventually give up and go back to their day jobs…

Become A Good Student
To build a good network marketing team, learn all you can about internet marketing. Teach people how to get what they want. Ever hear the saying there is more than one way to skin a cat? Instead of convincing someone to join your business show them how to better theirs… There is so much more to network marketing than just building your “primary business”.  You will find the more people you help, the more people will want to work with you.