You Are Losing Signups

Are you doing any of the following:
>Promoting a replicated website on a traffic exchange?
>Typing the website in when you submit it somewhere?
>Promoting the wrong site?
>Spending more time signing up for new programs then
promoting the ones you are already a member of?
>Passing up on free text and banner ads because you read
somewhere that they do not work?

If you answered yes to any of these questions, than the odds
are you are losing signups.

If you use traffic exchanges please take a few minutes to
understand how they work. You should look at a traffic exchange
the same way you look at window shopping at a mall. What do
stores in the mall put in the windows? The best they have to
offer. They know that people are there to shop and the one
way to attract them to come in is to show them the best offerings
they have. Traffic exchanges are the exact same way. People are
using traffic exchanges to earn credits they are more than likely
surfing 5 or more exchanges and you only have a few seconds at
the most to get their attention. You need to make them go
at traffic exchanges. The best way to do this is with a splash page.
Even better, create your own splash page. This will make you stand out even more as
it will be something new and fresh to the surfer and they are much
more likely to at least look at it.

You want a page that loads almost instantly. A traffic exchange user is not going to say
"Boy, this must be a really good site since it is taking 25 seconds to load,
I think I will stop surfing and wait for it"

I see many mistakes that could only be made by typing in a website name.
Many traffic exchange programs use instant approval and do not even
look at the sites so if you do type in something wrong it will get approved
and you will think you getting hits when you are not. Please copy and
paste all your websites when submitting them or posting them in emails
etc. It is very easy to make a mistake when typing, but impossible to
make one when you copy and paste.

Do you sign up for every program that you see and try to promote them
all at the same time? This is another way to lose potential signups. If you
have 500 hits but promote 25 sites that means each site will only get 20
hits. Wouldn't it be better to send all 500 hits to one site? The only
way you are going to have success with multiple programs is if you have a huge
list to email. If you join a new program then you should concentrate all of your
promoting on that program. Adding it along with 9 other programs is very
counterproductive in my opinion.

Do you think that text and banner ads are worthless? I promise you they are
not. Sure the clickthru rate on them is low and you will not generate 100
signups through 500 text ad impressions, but each click you do get on your
banners and text ads is a REAL visitor. They are not there because they
have to be to earn credits or 1 penny, they are there because they WANT
to be there. I would rather have 50 visitors to my site from a text or banner
ad then 500 from a traffic exchange or PTC. Another great thing about text
ads is that you test different headlines with them. If you have 5 text ads all
promoting the same thing but using different headlines and one of the
ads has 10 clicks on it and another one has 0, then you know that is a good
headline. You can then use that headline as a subject line when emailing
any lists you belong to. Then you can replace the one that has 0 clicks with
the one that has 10 or you can try a new one to see if it works better.
Same thing with banners. Try several out, and see which one is getting clicks
when you find one, use that banner on any site that you have banner
impressions on. It takes only a few minutes to place the ads, and if you
get 20 clicks out of 10,000 impressions over time then isn't that worth it?

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The Difference Between Advertising and Marketing

When you make money online being able to market effectively is
everything. In fact, even businesses that aren't online need to
market effectively or else they will fail. However, many small
business owners don't understand the exact meaning of marketing.
One of the most common misconceptions is confusing advertising for
marketing. Here is the difference between marketing and advertising.

To begin to explain the difference between marketing and
advertising we need to begin with the fact that marketing is much
larger and broader than advertising. In fact, advertising is a part
of marketing. But there is much, much more to marketing than
advertising.

Obviously advertising is paying to get what you're selling in front
of other people. There are many different ways to advertise. Online
there are both ways to advertise and ways that cost money to
advertise. Some of the free ways to advertise include writing
articles, writing blogs, and creating videos on YouTube.

Marketing includes everything you do and everything that's a part
of your business. So every email you send is part of your marketing
campaign. Every forum post you make. Every Website you own, all the
content you put on the Web, and anything else you do that's related
to your business is part of your marketing. This is especially true
of the way you treat your customers. You customer service is a huge
part of your marketing.

Always remember this. Everything you do is marketing your business.
You are either helping your business or hurting your business. So
make sure that everything you do is helping you make your business
better. Just keeping this in mind will help your business
tremendously.

The difference between marketing and advertising should never be
forgotten. If you think marketing is only advertising then you're
ignoring great chances to effectively market your business. And
you're probably hurting your business in ways you don't even
realize.

Too often small business people mistakenly think that marketing and
advertising is the same thing. This results in a substantial amount
of marketing being ignored. Then the business suffers because there
are entire segments of marketing that aren't being addressed. So
you need to always remember the difference between marketing and
advertising. Always remember that everything you do that's even
remotely related to your business is part of the way other people
see you and your business. Therefore it's all part of your
marketing and should be treated as such.

Hope you enjoyed this article and that it will give you something
to think about in your current or future internet business.

This is from an article written by Mal Keenan
You can get on his lists at http://www.malkeenan.com

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